Justin will be donating 100% of his proceeds from the cereal to the John D. Dingell VA Medical Center in Detroit and to the VA Ann Arbor Healthcare System.  Combined the facilities serve almost 800,000 Veterans living in and around Detroit and Ann Arbor.  Justin is a proud supporter of the men and women who serve our country.  He recently started “Verlander’s Victory for Veterans Foundation” as a way to benefit the Veterans in Michigan.

Brian Koeberle of Koeberle & Associates (www.kasports.com) negotiated the deal between Justin and PLB Sports.

Rocky Bleier is not only a beloved football icon; he is also a decorated Vietnam Veteran.  Rocky’s service to his country has inspired him to support the construction of a World War II memorial on Pittsburgh’s North Shore.  A portion of the proceeds from the sale of Bleier’s Brew will aide in the construction of the Southwestern Pennsylvania World War II Memorial (www.swpawwii.org).

Bleier’s Brew is the latest athlete-branded product to be introduced by Pittsburgh-based sports marketing firm Koeberle & Associates (www.kasports.com), which also created and marketed Fleury Flakes last hockey season.

Keisel will be appearing on jars on Geronimo Salsa this football season, and will be easy to spot on store shelves as his famous “da beard” is prominently featured on the label.  The 16 oz salsa comes in 3 flavors, Mild, Medium and Hot, and is available at Western Pennsylvania Giant Eagle stores.

Keisel recorded several radio spots in support of the promotion.  In addition, a “Best of Da Beard” contest was held online for fans to show off their Keisel-like beards for the chance to win a Brett Keisel autographed football.  The campaign’s slogan “Fear da beard, love the salsa“ is a clever way to pay homage to one of the best beards in the NFL.

Fans can purchase the cereal at St. Louis area Shop ‘n Save grocery stores, or they can order the highly collectible boxes online at www.plbsports.com.  The sale of the cereal will benefit The Marshall Faulk Foundation.  To date, The Marshall Faulk Foundation has provided more than a million dollars in financial assistance and hands-on involvement to youth programs in St. Louis, Indianapolis, New Orleans, and Southern California.

After a stellar collegiate career at San Diego State, Marshall began his Hall of Fame career with the Indianapolis Colts.  He earned three trips to the Pro Bowl while with the Colts (1994, 1995, 1998).  In 1999, Marshall joined the St. Louis Rams and made an immediate impact with the team.  He was a big part of what became known as “The Greatest Show on Turf“.  Marshall and his teammates earned that nickname by winning Super Bowl XXXIV against the Tennessee Titans.  Marshall currently ranks 10th on the all-time rushing list with 12,279 yards, and 7th in rushing touchdowns with 100.

For more information on Faulk Flakes please contact Brian Koeberle at briank@kasports.com.

The Willie Stargell Foundation is a 501(c)(3) non-profit charity founded by Willie’s widow Margaret Weller-Stargell.  The Foundation’s mission is to provide funds to support kidney disease research and treatment for those individuals suffering with kidney disease.

Joining Margaret at the fundraiser will be members of the 1971 World Champion Pittsburgh Pirates and other Pittsburgh sports stars.  The wine-tasting event will be a celebration of Willie’s life and legacy while raising awareness and funds for this worthwhile cause.

The event will consist of sampling of the 2008 Willie Stargell Cabernet and other fine wines produced by Enginehouse 25 Wines, delicious appetizers from Giant Eagle Market District, musical entertainment by noted blues/jazz singer Jessica Lee, a silent and live auction, and a performance by actor Greg Kinney portraying the great Willie Stargell.  We will also be recognizing several recipients of the Stargell Stars Award at the fundraiser.

Event management, marketing and production of the Stargell Stars Wine-Tasting fundraiser is being provided by Pittsburgh sports & entertainment marketing agency Koeberle & Associates, Inc. (www.kasports.com).

Classic Dupuis Dijon is a creamy Dijon mustard packaged in a 12 oz. bottle and is currently available at all Pittsburgh-area Giant Eagle locations.  Fans outside of Pittsburgh can order their mustard online at www.plbsports.com.  Classic Dupuis Dijon is brought to you by PLB Sports and Koeberle & Associates, the same creative team that recently launched Fleury Flakes for Penguins goalie Marc-Andre Fleury.

In addition to the mustard, Pascal is pleased to announce the release of his officially licensed t-shirt.  The t-shirt called “Super Duper” features a custom photo of Pascal shot by noted Pittsburgh photographer Duane Rieder.  The name of the t-shirt plays off of Pascal’s locker-room nickname of “Duper”.  The t-shirts are currently avaialable to order online at www.plbsports.com.

Koeberle & Associates is a Pittsburgh-based sports and entertainment marketing agency that assists its clients in building and enhancing their brands thru strategic alliances with sports and entertainment marketing platforms.  We also match high-profile athletes and celebrities with our clients for a variety of appearances, endorsements, events and promotions.  Please visit us at www.kasports.com, or become a facebook fan at “KA Sports”.

Fleury Flakes is a frosted corn flakes cereal packaged in a 14 oz. limited edition collector’s box.  The cover photo was shot by Pittsburgh-based renowned photographer Duane Rieder.  The cereal is available exclusively at Giant Eagle locations thru-out Western Pennsylvania.  Fans outside of the Pittsburgh area can order their boxes online at www.plbsports.com.

In addition to the cereal, Marc-Andre has also come out with his own officially licensed t-shirt.  A Winter’s Fleury t-shirts are featured on the back of the cereal box and are available for purchase at www.plbsports.com.

Attorney Brian Koeberle negotiated the endorsement deal with Marc-Andre Fleury.

A portion of the proceeds from each box sold will benefit The Steadfast Foundation (www.thesteadfastfoundation.com), which is a charity founded by Miller to support and provide resources to children battling cancer and their families.  Additional information about the organization is featured on the back of the cereal box.

Ryan Miller is among the game’s elite, both on and off the ice.  During the 2009 – 2010 season, Miller earned three prestigious honors:  MVP of the 2010 Winter Olympics men’s hockey tournament as part of Team USA; the Vezina Trophy(NHL’s best goaltender); and the NHL Foundation Award.

The front of the box features a head shot of Ryan wearing his Olympic mask, while the side panel includes a custom cap offer from New Era inspired by the design of Miller’s mask.  For additional information, please contact Brian Koeberle at 412-788-9550, briank@kasports.com, or visit us at www.kasports.com.

Marc-Andre Fleury has established himself as one of the NHL’s premier goaltenders.  At the age of 26, Fleury has already accomplished more than most goalies do in a career, including winning a Stanley Cup Championship.  His play of late is the key reason the Penguins are favorites to win their 2nd Stanley Cup.

“A Winter’s Fleury” t-shirts are now available to order online at www.plbsports.com.  Please allow 4 weeks for delivery.

About Koeberle & Associates – Koeberle & Associates is a Pittsburgh-based sports and entertainment marketing agency that assists its clients in building and enhancing their brands thru strategic alliances with sports and entertainment marketing platforms.  For more information, please contact Brian Koeberle at 412-788-9550, briank@kasports.com, or visit us at www.kasports.com.